#MJDAISYCHAIN

Last week, I was invited to go to the press event for Marc Jacobs' new Tweet Shop in Covent Garden, where no money is exchanged but instead customers can 'buy' things based on their use of the hashtag #MJDAISYCHAIN.

Yep, my phone was pretty much in hand with a half-composed tweet already typed out complete with the hashtag with the aim of getting at least a Marc Jacobs keyring. After a few glasses of champagne I'd tweeted about eight times and by the end of the night I'd been pampered and yes, I had a keyring.

The shop is only open at 4 East Piazza for a few days, closing today at 6pm so hurry if you want to grab yourself some goodies.